Children’s Health

• art direction

• social strategy

• on-site production

• social content creation

• animation

• video editing

• client communications

Children’s Health is a hospital dedicated to making life better for children of North Texas and beyond. After a year at Barkley, I was brought onto the PR team to create quarterly batches of social content.

Late in 2023, my capacity on Children’s Health grew when a team from my department and I pitched a refreshed social strategy to the client, officially bringing Children’s Health into the FUEL social space. We transformed their existing social voice into a warmer, friendlier tone by treating their platforms as a Children’s News Channel, highlighting patient stories, celebrating research + innovations, and showcasing hospital news + events. Since the start of my time on Children’s Health, I’ve become the lead designer and social strategist, pushing their content to be more engaging by utilizing platform features as well as ensuring content is created within their brand principles and our new social strategy.